With the huge increase in web 2.0 social media in recent years and the subsequent active online engagement of consumers with a brand, the need for active moderation has never been greater. In the early days of Social media we were responsible for moderating one of the very first user generated galleries for Doves 'Campaign for Real Beauty'– Brand reputations can be damaged in very little time without planned care and attention - let us help you through this minefield.
At QMS, using agreed parameters we can judge what is appropriate for publication and moderate as necessary whether this be image galleries or chat content. Brand owned chat rooms, Facebook pages, blog or website news items often incite heated responses and we are here to help you and protect your online brand reputation.
We can agree with you the level of moderation that you require. For example, depending on the audience and subject, it may be appropriate for us to read everything submitted, or simply review the hottest topics once a day – It's up to you and we will offer our best advice to ensure we meet your needs.
What we can help you with moderation of:
See also:
Digital Communities
Consultancy