New Business Development

Services

Communication flow management
Data management
Database design
Database updating and manipulation
Forward planning
Multi-channel response management
Result analysis and reporting

Case Study

Client: Speciality Beverage manufacturer
Project: Marketing Business Development Database
Type: Long term, medium volume

Our Role

• Designed a totally relational and segmented database capable of managing communication flow for all the clients existing activities.
• Build in 'Blue Sky' capability for future expansion.
• Clean, upgrade and assign existing data into correct segments.
• Implement regular data enhancement programme.
• Manage all outbound communications.
• Hot-line management.
• Response capture from traditional and on-line sources.
• High degree of report production.
• Monthly reporting package with full analysis by product by activity.

This client works with us on a direct basis.